Creating trust in health information on social networks
Trust is essential to our society, and as humans, we are wired to trust one another. The Covid-19 pandemic led to an unprecedented impact on our health and society. A new problem emerged: Health misinformation became a global public health threat with real-life consequences. The WHO stresses that health-related misinformation and distrust can be a particularly toxic mix that causes people to reject clinically proven health interventions such as vaccines, disregard health guidance, or try out unproven and dangerous therapies.
What is the focus of the project?
TRUSTMEDICOS (www.trustmedicos.com) aims to create trust in health information, particularly on social networks, by tackling shared misinformation with a blockchain-based trust and reputation model.
Why is a new/better solution needed?
While social media has emerged as one of the most significant health information sources, it has only a few safeguards against health misinformation. Health-related misinformation and distrust can be a particularly toxic mix that causes people to reject clinically proven health interventions such as vaccines; disregard health guidance, or try out unproven and dangerous therapies (WHO).
How will your solution be better?
- Trust-generating, decentralised solution based on blockchain technologies instead of older, centrally driven approaches by a government or a social media company.
- Technology-driven, which allows for the implementation of novel machine learnings & AI
- Universal across social networks, through a browser extension
Trust is one of the most critical values in health and what drives our team and company. Our team has substantial experience in health tech, data analysis, and large platforms assessing user-generated content.
Flavia Wahl – CEO & Project Lead
Jacob Wahl – CTO
As founders and innovators, we are passionate about new leading-edge Blockchain solutions. We combine seven years of experience in distributed trust in digital health and ledger technologies. In particular, we address the technological and human-centric challenges of blockchain solutions and distributed trust within healthcare. Further, we actively shape & pursue the goals and values of Europe’s Next Generation Internet (NGI) by implementing fundamental NGI principles in our solutions like exceeding privacy standards, decentralised data governance and human-centred design. Website: www.trustmedicos.com Twitter: @trustmedicos Instagram: @trustmedicos