TruBlo Newsletter #3

Why blockchain for business evolves only slowly. Plus: Dutch startup enables time-stamping content.

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Trust, Content, Blockchain, Next Generation Internet.


Blockchain for business: Why is it not taking off?

The value of Bitcoin is rising. But the hype there has so far not helped with business solutions using blockchain. Why is development in this area so slow? 

A report from MIT Sloan says:

“The biggest challenge to companies creating blockchain apps isn’t the technology — it’s successfully collaborating with ecosystem partners”. 

International container shipping is an example: If implemented, containers could one day pass through customs faster. But this will only happen once many shipping compannies and port authorities adopt the technology. 

Early blockchain projects for business are in a catch-22 situation: They need a network to be valuable. 

For the study researchers studied over a dozen live blockchain applications including TradeLens, the IBM Food Trust, the Grass Roots Farmer Cooperative, We.Trade, KoreConX, MediLedger, Santander (bond issuance and settlement), SmartResume, WineChain, ANSAcheck, Rapid Medical Parts (3D printing of parts to convert sleep apnea machines to hospital-grade respirators), Stellar (payments platform), and Xbox royalty payments (compensating content creators).

So, everyone is waiting for the first big success to open the gates. 

Key takeaway: Should you plan a blockchain project consider how it could be picked up fast by many users or many members of one particular group. LINK


A way to timestamp documents

Wordproof offers a way to add verification options to online articles, through “timestamps”. Using a hash value which is then stored in a blockchain this creates a “birth certificate” for content. The company offers a module which can be added to WordPress for this purpose. For starters, there is a free plan. Plus, there is a video showing how timestamps work. Video


Clubhouse would like to access your contacts

“When you join the fast-growing, invite-only social media app Clubhouse — lucky you! — one of the first things the app will ask you to do is grant it access to your iPhone’s contacts. A finger icon points to the “OK” button, which is also in a bolder font and more enticing than the adjacent “Don’t Allow” option. You don’t have to do it, but if you don’t, you lose the ability to invite anyone else to Clubhouse.”

This sounds like the next privacy and what is surprising is that it starts the way other such issues started: By an eagerness to gather data – without making it clear for what reason. Why would my doctor want to join Clubhouse? Let him decide. Why is this strategey of collecting all those names a higher priority than a rock-solid user experience? LINK


Facebook reports rise in content takedowns

In the last quarter of 2020 Facebook took down 6,3 million posts to enforce against online bullying and harrassement. The number has rissen from 3,5 million takedowns in the third quarter of 2020. LINK


12 ways to build trust for tech companies

An article published on Forbes lists up 12 ways to gain trust. Among them: Transparency, showing that privacy is important by example and “privacy by design”. Blockchain is listed as the enabling technology. LINK


In 2020 consumers spent $13 billion on non-game subscriptions, up from $9,7

The market for paid content, in various forms, is growing. In the past it was very difficult to make money this way, but this has changed. Figures reported by Sensor Tower say spending has increased by 34% in one year. if LINK


Fifty million content creators

“There are currently over 50 million creators on Youtube, Instagram, Twitch, TikTok, and other social media platforms. Two million of them are full-time, and they earn six-figure salaries by creating content daily or weekly. And that massive distributed content creation engine means that about 90% of the video, audio, photo, and text-based content consumed today by Gen Z is created by individuals, not corporations.”

Via Forbes. This is a from mid-2020, but notable.
LINK


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Photo by Andrew Neel on Unsplash

12. February 2021

Written by Mirko Lorenz

Mirko Lorenz, Innovation Manager Research and Cooperation team at Deutsche Welle. More: DW Innovation

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