Interview: How WordProof got started

Interview: How WordProof got started

Adding timestamps to digital content is the core idea of WordProof. We asked questions to the founder and CEO to better understand the motivation and the goals of the company.


TruBlo: Welcome and thanks for taking the time for this interview. Before we go further – what is your background?

Sebastiaan van der Lans: “I work full-time in open source software since 2006. I founded one of the first WordPress agencies in the Netherlands. That agency today is really an open-source company, a team of 25 is working there. We did a lot of stuff for publishers, we built an open-source plug-in to be GDPR-compliant, which runs on over 200,000 websites today.”

“Open-source technology is able of doing so much more than ‘just’ publishing.”

When did you start working with blockchain and the concept of timestamps?

Sebastiaan van der Lans:  Since 2013 I learned about Bitcoin, in 2014 I programmed my first smart contract. In 2018 I thought, OK, open-source technology is able of doing so much more than ‘just’ publishing. We need to build a better world through technology. I believe that to save the world, we need to fix the internet. And the key is: We can really bring trust to the internet through blockchain technology. The internet was built to connect computers to computers. But computers are just technology. What if we can make computers enable better human-to-human communication, similar to how we have communication in the real world? So trust must become part of the DNA of the internet. What is trust? Trust is the sum, in our eyes, of transparency and accountability. With blockchain timestamps, you can achieve exactly that, in an open source way, for the first time in history.

So, in 2018 I decided to work full-time on what we then called WordProof. We made a proof of concept and launched the idea at the largest WordPress conference in the world. That was Wordcamp Europe 2019.

What was the reaction there? Did people understand the concept?

Sebastiaan van der Lans: “It was a standing ovation. It was really cool. You can watch the keynote, it is available as a video. “

From WordPress to Blockchain, the Future is 100% Open-Source

For the TruBlo website, we are using WordPress as well. It is great to have a CMS enabling to publish on the internet. But this leads to one issue for many creative people, like writers, photographers. You can upload any photo, and then it is up to the creator to pursue his rights. Why is there no way of getting paid for valuable work?

Sebastiaan van der Lans: “Timestamps offer an open source way to prove that you were the first one to publish certain information. There is a video we made for our academy, showing how this can help you to protect your content.”

Ok, yes, that is helpful. Though, why is it so difficult to find a good compensation model for creative people (photographers, video makers, writers) who help to create all the content for the web?

Sebastiaan van der Lans: “I understand what you say there. A good example is the GDPR plug-in we made, as an agency. We had the great wish to do something for the open-source community. I always start my conversations like this: Who loves GDPR? Everybody starts to laugh then usually. Because nobody loves GDPR. But I find GDPR wonderful. It is true: The execution was not beautiful, but the intention is great. We want to have a better internet for the citizens of Europe. So we thought: OK, nobody wants to pay to become GDPR-compliant. Let’s make it for free. Let’s make it an open-source plug-in, as opposed to a paid plug-in. We did that and by now had over two million downloads and more than 200K active installations. As an agency, we had bigger problems when we launched this. What was the problem? We were not able to find good enough developers. As there is such big competition on the market. I invested around 100,000 Euros from our company money to create a good, free GDPR plug-in. As a result, it was really for us to get great developers, as people love to work on open-source projects. And in addition, sales became easier. Because in every sales conversation the question was: How do you work with GDPR? We said: We have a plug-in running on 200,000 websites. It makes sales easier. So the direct business model of open source is totally terrible, but the indirect benefits are huge. There is a business case for open source as well.”

“… logical next step is a trusted web where all information that matters is transparent. It’s just a successor of today’s web.”

Why is there a need for a future, trusted web?

Sebastiaan van der Lans: “First there was the unregulated internet. Then there was GDPR, as it was a logical next step to protect the data of the citizens. And a logical next step after that is a trusted web where all information that matters is transparent. It’s just a successor of today’s web. A trusted web-based on timestamps is a logical next step after GDPR, this is how this is what we are showing to policymakers, not only in Europe but around the world.”

How can timestamps enable more trust in content?

Sebastiaan van der Lans: “There are lots of use cases regarding the protection of content. But that is not the only thing. For example, one of my favourite use cases is to use timestamps for search engines. If you have a small website and a large website, both publishing news at the same time – then often Google things that the large site was first, simply because they crawl the large sites more often. So, as a result, the large site ranks higher for the same news. In Google News, for example, 60 to 70 per cent of all information and all traffic goes to the first one who publishes something. But the small publisher does not get the chance to rank high in the Google Index. So what we work on together with people at Yoast is lots of standardisation to ensure that a search engine can verify who was the first to have published specific information. As a result, being a small publisher matters again. Because you can proof that you were first in an open source way. That is mind-blowing to me.”

How did you then get started with WordProof then?

Sebastiaan van der Lans: “I made the prototype of WordProof myself. I am not a great developer, but I am a good enough developer. I am good at ideation. I thought: I need to make a prototype to show that it is possible what I want. And by the end of 2018 I found out: Ok, it is possible to make a smart contract and combine it with time-stamping. We then started to build a team. For the first half of 2019, we presented at the largest WordPress conference. This is how Wordproof as a company kickstarted. By the end of 2019, we onboarded a news title of the biggest Dutch publisher, the Pers Group. A few months back we added NRC, which is the biggest how-brow media company in the Netherlands. That’s how it got started since 2018.”

“Today, 2 out of 3 large publishers in the Netherlands are using WordProof”

So, from early on you found some customers for the solution in your country?

Sebastiaan van der Lans: Yes. I think the home market is super important. This is why we invested quite some time to educate potential clients about our solution. Today, 2 out of 3 large publishers in the Netherlands are using WordProof: NRC and DPG Media.

How did you get funding for your idea?

Sebastiaan van der Lans: We did a few things. One of them is as an agency. When I created the prototype we decided: OK, we will invest as an agency one full year of my time to develop this idea. In addition, that is good advice for everyone wanting to get started on an idea: Some blockchains offer money for proposal work. So, we got 20,000 US-Dollar from a “Work on proposal” fund in the Blockchain space.

Can you talk about that specific funding option a bit more? And what the next funding step then?

Sebastiaan van der Lans: Yes, in a lot of Blockchain communities there are ways to get *some* funding, a few thousand Euros, a few hundred – simply to get you started. It’s my firm belief that as a founder you always need to be able to program at least the prototype. Otherwise, you are totally dependent on other people and that’s not going to work. Then we found a kind of angel investor.

So it’s not just a technology thing, it is not just a media thing, it is not just a politics thing or economy thing. It’s a total sum of all. So I onboarded someone who is the total opposite of me. Frank is his name, and he helped us with an initial investment. It’s great to have him on board, he is a former politician, so we have political thinking in the company.

“175 applications 23 finalists, 40 countries. And we got the highest possible rank there: 29,5 out of 30 points.”

Then we participated in a competition by the European Commission, organised by NGI – the “blockchains for social good”-competition. This was super-cool: 175 applications 23 finalists, 40 countries. And we got the highest possible rank there: 29,5 out of 30 points. We joined the competition with the idea – OK, we were not sure, if we would win. But at least we had our plans on paper after that competition. We did not work with an outside team or an agency on that. We decided to write entirely by ourselves. With our team we invested 500 to 600 hours to write a proposal from A-Z, not leaving any stone unturned. That paid off. Firstly because this helped to structure our thoughts and get the whole company on paper. Secondly, because we won the prize. And finally, the recognition was superb. The funny thing was: There was no category for what we were doing. There were categories for ideas in the areas of logistics, banking, and so on – there were five categories, but they designed a new category for us, after our application which they called “quality content”. Content as a category was initially not planned when they designed the competition. That is the shift we see now, from Horizon 2020 to Horizon Europe. It is a lot more towards content. H2020 was about data and privacy, and now it is shifting towards trust.”

Why did the idea for WordProof not come out of Silicon Valley, but out of Europe?

Sebastiaan van der Lans: Because we as Europeans care about a better internet. This is why in 2012 we came up with the idea of GDPR, to protect the rights of our citizens, to make the internet a better place. We as Europeans deeply care about that.

How big is the team you are working with right now?

Sebastiaan van der Lans: “Our team has about eight full-time people now. And, while I don’t know for sure, in a year from now the team size could easily be doubled.”

What are you offering to small and large users?

Sebastiaan van der Lans: “I think the ability to proof your integrity should not be a luxury, it is a human right. There will always be a free plan and also a paid plan. Today almost 1000 sites are using WordProof. Some publishers do over 10,000 articles a month, they use our paid service to make sure that we organise all the stuff in the background for them. The verification of a timestamp is always, from A to Z, a fully open-source process. So there is no trust in WordProof needed. So, we have two organizations: WordProof, the time-stamps company and The Trusted Web Foundation, where I am a chairman.  We provide a huge amount of educational information about timestamps through The Trusted Web foundation.”

“Any information can be published on the internet, but before information can go viral, it must have a certain level of accountability, which is a step in the right direction for solving misinformation and fake news.”

What was the biggest barrier to overcome for more trustable content?

Sebastiaan van der Lans: It is a hard question and an easy question at the same time. For example, The biggest benefit is for the end-user. But the one who needs to integrate the time-stamp and who needs to pay for it is the publisher. So, it is hard to align all stakeholders. That’s why we work together with search engines and social media platforms. This is very important. First, we educate search engines and social media companies that they should attribute value to timestamps. The more transparency you show, the higher you rank. The more accountability you take as a sender of information the higher they rank you. Any information can be published on the internet, but before information can go viral, it must have a certain level of accountability, which is a step in the right direction for solving misinformation and fake news. Our opinion is that there should always be freedom of speech, but not automatically and necessarily freedom of reach. There is a lot at stake there, there is a lot of education to be done for publishers, policymakers and search engines and social media. But that is why we founded The Trusted Web Foundation. There is a whole page about a variety of topics on the website of The Trusted Web.”

When do you expect media organisations to start using this technology?

Sebastiaan van der Lans: “There are three or even four use cases where timestamps make sense for media companies. Structured data helps search engines. Timestamps are published as structured data. For example: To reduce search engine fraud by false dates (by simply updating the content to a more recent date). Levelling the playing field through timestamps: The example would be when a small and a big publisher publish similar content. With the timestamp, the smaller site can show when the content was published to the search engine. There are three or four major issues that could be solved by time-stamps.”

“As of early 2021 we are at a number of about three million time-stamps for articles. Over the coming months, this will go up to 10 million and later 100 million.”

How has the usage of timestamps evolved since WordProof started?

Sebastiaan van der Lans:  “As of early 2021 we are at a number of about three million time-stamps for articles. Over the coming months, this will go up to 10 million and later 100 million. From that moment search engines can not ignore this data as an element of ranking. We are to announce that a first engine will support this format. It is a small engine, but it is an important step. “

Do you think this is an opportunity for the EU? Do you get enough support for your idea, do you find open doors?

Sebastiaan van der Lans: “We are part of a lot of round tables by the European Commission initiatives. Standardisation is key. The ISO workgroups we are part of. There are several “future of media initiatives” we are part of. Together with the publisher organisation WAN-IFRA, we are members there. I was a keynote speaker there two weeks ago. We are actively involved in media and blockchain roundtables, too.”

Why did no one think of time-stamps so far?

Sebastiaan van der Lans: “The technology of blockchain is rapidly evolving. Blockchain was invented 30 years ago, in 1991 for proofing the integrity of information. So it took quite some time. But blockchains were slow, blockchains were expensive. And the problems were not worth thinking of on the internet. So the technology was not ready, and we were not fully aware of how broken the internet is. During the last decade, we learned how broken it is, especially with COVID-19 we saw it in action. Misinformation literally costs lives. So the timing was right, both from a technology perspective and from a social perspective. Technology was not ready, society was not ready. So the time is right now. “

“WordProof is not a copyright tool”

Are you aware of similar approaches in other regions of the world?

Sebastiaan van der Lans: There are a lot of initiatives to do notarization of documents, to do copyright protection, to do search engine optimisation. WordProof is not a copyright tool, we are not just an SEO tool, we not just an integrity tool. It is a combination of all. Some building blocks. For example, there is a social network, a new one, which is called Voice.com. This new social network is really focused: Everyone there is verified. So it is only about humans. That is very interesting, but the extent of the community is limited. What we aim to do with WordProof is to make trust part of the DNA of the whole internet. And I love how for example NGI and the EU projects are all working on the trust use case. For example, search engine rankings are a result of trust. To what amount do I trust that website and put it higher in the ranks? There is not an initiative working on exactly the same. But there are a lot more organisations with an aligned mission and I like to see all of those.”

Thank you for the interview.

https://wordproof.com

Event: Current and future state of European blockchain ecosystem

Event: Current and future state of European blockchain ecosystem

Many European companies and institutions are interested in blockchain. But in the current state of the market, where can you start? What is a promising area? Where should you better wait a little longer?

Together with BlockStart and Startup Lithuania. A key question is: How can projects and interest groups better connect capable developer and interested organisations?

The event will be a panel discussion to do just that: Bring together blockchain experts and SME adopters, to exchange on what works and what needs improvement.

This event will be held online, and live streamed in Facebook and YouTube, on 28 April at 3pm CEST (Brussels Time).

Featured speakers include:

  • Krzysztof Radecki, Co-founder and CEO of Rexs.io
  • Reinis Skorovs, Founder and CEO of Kedeon
    (two of Blockstart’s top 5 blockchain startups from the project’s 1st Acceleration Programme)
  • Richard Crook, Founder and CEO of LAB577
  • Mirko Lorenz, Expert at H2020 blockchain project NGI TruBlo
  • Mauro Manente, CTO at Latitudo40, one of the 18 SME adopters that piloted blockchain solutions during BlockStart’s 1st Pilot stage.

The event will be moderated by Vytautas Černiauskas, Expert at CIVITTA, BlockStart consortium partner.

Interested in joining us? This panel discussion is free-of-charge, but registration is mandatory. Upon your registration, you will receive an email a few days before the event, with a kind reminder and the link to join our speakers on 28 April.

Register here:

Exploring Blockchain Ecosystem: Collaboration Between Startups and SMEs online event

 

NGI Forum 2021: Building the Internet of Humans

NGI Forum 2021: Building the Internet of Humans

 

The NGI Forum 2021 is the flagship event for the initiative, and in 2021 it will happen on May 18-19. Participation is free. 

Why you should care? The NGI (Next Generation Internet) initiative is something special. NGI brings together people who want a different internet. One, where the single user has certain rights, does not have to fear data theft or worse. NGI is driven by an understanding that you can not overload a large, important system, because it will break.

What will be shown? The event will include a mix of specialists talks, open discussions and interactive workshops. Further, the NGI Forum is a showcase. Here entrepreneurs, researchers and others present their work and their approaches. The goal is to deliver technologies and services that respect European rights and values, leading to tangible benefits for both private and public organizations, as well as citizens.

Who should join? If you are an innovator, in an organisation large or small, in an established company or at a start-up or still studying – in any case it is interesting to join and interact with the NGI community.

How to attend? The 2021 NGI Forum will be an online event. Be part of it, save the date and join here:

Will TruBlo be present? Yes, TruBlo will co-organize a workshop. The details of when it happens will be published on this website and through the TruBlo newsletter.

More info: https://2021.ngiforum.eu

Join the NGI community. The NGI Community is a knowledge-sharing platform, to connect informally with fellow innovators, entrepreneurs and professionals. Join here, it’s free.

Serelay: Start taking verifiable, trustable photos with your mobile phone today

Serelay: Start taking verifiable, trustable photos with your mobile phone today

 

 

Our brain can process visual images in as little as 13 milliseconds. A glance is all it takes. Based on the intake, our brain starts to process the information. This outstanding ability is part of the problem: Our way of processing images means that manipulated visuals have a big impact. We see something, we notice it. It is easy to do damage, but difficult to correct the impression we got.

A need for better verifiable visual content

And this, particularly, is why there is such a strong need to have better tools to verify visual content. The rise of manipulated content has many reasons. Two are most important: Firstly, there are tools enabling almost undetectable visual manipulation. Many of these tools have been developed for photo and video artists, from advertising to film making in Hollywood. But these advanced technologies can be used to create misinformation, too.

Secondly, the standards for uploading visual content are still low. Everyone with a mobile phone can take a screenshot, upload it to a social media platform and claim whatever they like. False rumours combined with emotion can have similar effects as propaganda. Many content management platforms allow the uploading of photos or videos without demanding data as to the copyright of the material or other information. This missing info makes it even harder for fact-checkers to determine the correctness of the material.  

A smart approach towards verifiable visuals

This is where Serelay,  a startup from the UK, comes in: The company offers a way to enable the creation of verifiable photos that is effective and can be used right away. The approach does not affect the user’s privacy. All you have to do is to download the Serelay app. Located in Oxford, the company has created a full circle solution to enable verifiable information. The process works with both photos and videos.

Data points added to a photo at the moment of capture

But how does this work? Serelay has pioneered a process described as “trusted media capture”.  The software records between 300 and 500 data points to an image at the moment when it is captured. These data points are then linked to the media item. This added information is compressed, to be less than 15kb per capture. This is important, given the number of pictures taken. With 15kb there is minimal mobile bandwidth needed. The battery of a mobile device is not considerably drained. 

While the technology is complex, using it is very simple. As a user download and install the Serelay apps and then start taking photos with highly extended verification options.

And another, important aspect: While the additional data can be used to verify the photo, there is no information stored about the user. Serelay provides higher transparency for the media item, but without exposing the photo creator in unwanted ways.

Enabling verification in under 30 seconds

Taking photos is one side of the coin, being able to verify such material is the other: Serelay says that any photo or video captured can be queried for authenticity in under 30 seconds, by running it through software. The analysis can spot whether even one pixel or video frame has changed.

Screenshot of Serelay software features

The Serelay software enables to add and later check multiple data points of a photo for verification. This includes 3D detection (to ensure the photo is not just a screenshot), the location and the time the image was taken. Source: Serelay.

Example: Where was the photo taken?

The Serelay software can determine, too, whether the photo was taken outside (“in a valid 3D event”). This can help to determine that the image is not just a screenshot taken on a laptop. The software further validates time and location, using real-time third-party datasets. An algorithm developed by Serelay will further check for anomalies. The verification software can be accessed through a user interface. For media organisations and others having to verify many such visuals, there is an option to automate the process through APIs. The Serelay documentation can be found here.

Interview with the Founder

We talked to Roy Azoulay, founder and executive director of Serelay

Roy Azoulay, Serelay

Q: What is your background?

Roy Azoulay: “I come from a physics and computer science background, I spent the start of my career as a software engineer and team leader. I then completed an MBA at the University of Oxford and following this ended up setting up and running a successful startup incubator for the university.”

Q: Can you describe what Serelay offers?

“Serelay believes that photos and videos should be captured in a way that is inherently verifiable. Serelay captured photos and videos can be queried for the authenticity of content, time and location, quickly conclusively and at scale.”

Q: How did you get to this point in development with Serelay? How did it evolve?

“We developed our initial concept with funding from Google through it’s Digital News Initiative Fund and with support from the European Space Agency. Then, after almost a year of testing and tightening so that the technology could comply with the toughest data protection regulations and the highest journalistic standards in the world, we deployed our solution with one of the world’s most reputable news media organisations, the newspaper The Guardian in the UK. This was a landmark collaboration. In our original design, Serelay compliant photos needed to be captured either by a Serelay camera app, or our SDK embedded in a third-party app with camera functionality. We have recently launched a new architecture called ‘React’ which enables the creation of Serelay-compliant photos, using a mobile device’s stock camera app.”

Q: How important is the use of blockchain?

“We do not use blockchain at the moment as we are happy to collaborate with partners in the space. While we can certainly see the value of recording origin metadata on an immutable ledger, a blockchain implementation also introduces complexity – for example, we currently give users the option to delete all of their photos’ metadata from our database in just a few clicks, in a different scenario –  we may retroactively revoke the veracity credentials of a certain phone model or operating system version where a security vulnerability is uncovered. These matters require a carefully designed blockchain implementation, possibly with different implementation architectures for different use cases. We see ourselves as a technology partner for such implementations, it is unlikely we will do one in-house.”

Q: What are the next steps to establish this technology for wider use? Are you already working with media or other organisations?

“I mentioned our work with The Guardian. We will also unveil a collaboration with a global software giant in March 2021.”

Q: What is your take on the future of trustable content?

“I believe it is in the metadata. A common language to communicate content authenticity and the capability to immutably embed it in a media file can have far-reaching effects. The Content Authenticity Initiative (CAI)  led by Adobe is doing just that.” (Editors note: See info about the CAI below.)

Q: What is the next step for Serelay?

“Our next step will be to add immutable origin metadata, compliant with the emerging CAI standard, to our existing product line.”

What are the options to use Serelay?

“Serelay offers two free apps which add verification data to photos taken with mobile phones, for Android and Apple phones. They differ in terms of integration.”

Thank You for the interview.


Download options: 

  • Serelay Idem enables capturing verifiable photos and videos, through Serelay’s own camera app. To install the app there is no registration needed, to ensure that the privacy of the user is kept. For verification, the app will rely on nearby Wifi signals and other data points. Download: https://www.serelay.com/our-products/idem/
  • Serelay React does the same, but can directly use the stock camera of the device. Users install the app once and every photo/video they snap on their stock camera is ‘synched’ by React for content, time and location verifiability. How it works is described on the Download page.

Available SDKs enable a further extension of the functionalities to third party apps. Using the Idem SDK companies can add in-app Trusted Media Capture™. The React SDK enables even deeper integration to any photo or video taken with the camera on the device, so there is no need for the user to firstly open the Serelay photo app.


Info: What is the Content Authenticity Initiative (CAI)?

The initiative was started in 2019 by Adobe, The New York Times Company and Twitter.  By now, several additional companies have joined the group. The goal is to create an accepted standard of how to enable trustable content. The initiative identified detection, education and better ways for attribution as key goals towards better handling of content.
Quote from the website: “The Content Authenticity Initiative is building a system to provide provenance and history for digital media, giving creators a tool to claim authorship and empowering consumers to evaluate whether what they are seeing is trustworthy.” Link

More information:

MIT News: In the blink of an eye

Forbes:  “Fake-News Makers, Beware: This Firm Claims It Can Oust A Photo With One Fake Pixel”

Photo by Aaron Burden on Unsplash

Correction note: An earlier version of the article described Roy Azoulay as “founder and CEO”. This has been corrected, he is the “founder and executive director” of the company. 

The initiative was started in 2019 by Adobe, The New York Times Company and Twitter By now, several additional companies have joined the group. The goal is to create an accepted standard of how to enable trustable content. The initiative identified detection, education and better ways for attribution as key goals towards better handling of content.
Quote from the website: “The Content Authenticity Initiative is building a system to provide provenance and history for digital media, giving creators a tool to claim authorship and empowering consumers to evaluate whether what they are seeing is trustworthy.” Link

More information:

MIT News: In the blink of an eye

Forbes:  “Fake-News Makers, Beware: This Firm Claims It Can Oust A Photo With One Fake Pixel”

Photo by Aaron Burden on Unsplash

Correction note: An earlier version of the article described Roy Azoulay as “founder and CEO”. This has been corrected, he is the “founder and executive director” of the company. 

THE EUROPEAN COMMISSION HAS APPOINTED WORLDLINE TO LEAD THE “TRUBLO” PROJECT, AIMED AT DEVELOPING SOLUTIONS TO PROMOTE TRUST IN SOCIAL NETWORKS

THE EUROPEAN COMMISSION HAS APPOINTED WORLDLINE TO LEAD THE “TRUBLO” PROJECT, AIMED AT DEVELOPING SOLUTIONS TO PROMOTE TRUST IN SOCIAL NETWORKS

(Via Worldline, press release )

Madrid, 16 February, 2021 – Worldline [Euronext: WLN], the European market leader in payment and transaction services, will lead the “TruBlo” (Trusted Blockchain) project in the context of the European Commission’s Next Generation Internet initiative, a project that is dedicated to foster a vibrant Open Internet movement that links research, policy, and society for the benefit of society.

The TruBlo project aims to nurture and facilitate research on blockchain technology which will lead to more reliable blockchain-based solutions and applications, that will contribute to ensuring the exchange of trustworthy and reliable content on social networks and media. TruBlo will last three years and each of the projects that it will support if they reach completion, will last a maximum of 15 months.

Three open calls for proposals will be launched as part of the TruBlo project. The first opened on 18 January 2021 and will close on 19 March (link to apply). Target participants are researchers, innovators and developers either as natural person(s) or from academia as well as from high tech companies, to develop research or pilot projects focusing on the following usage scenarios:

  • Trust and reputation models on blockchains. This focus area targets innovative applications, technologies, technical approaches and methodologies that increase the levels of trust in blockchain-based information exchange, with emphasis on user-generated content on the Internet and social media, considering also data from IoT infrastructures.
  • Proof-of-validity and proof-of-location. This focus area is on innovative mechanisms to increase transparency and trustworthiness of user-generated genuine content. The users, as being part of a blockchain, can apply additional verification mechanisms to increase transparency, validity and a high level of trustworthiness, such as Proof- of-Location and Proof-of Validity.
  • It is estimated that up to 450 proposals will be assessed in three calls for proposals, of which 45 will be partially financed and 9 carried through to completion.

Toni Paradell, R&D manager at Worldline Iberia & Group coordinator for the TruBlo project, said:“Generating trust in technologies is key to driving the new digital society, and there is no doubt that the TruBlo project will result in researchers, academics and businesses developing new blockchain solutions to ensure the exchange of reliable content on social networks and in the media. The 9 projects that are implemented will be key to creating trust models that power the exchange of content generated by individuals from any device. This is fundamental if we are to make the technologies part of our lives and increase our ability to drive an agile, effective and secure digital transformation environment”.

For more information about TruBlo, visit the project website at: https://www.trublo.eu/

ABOUT Worldline

Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2019 Worldline generated a proforma revenue of 5.3 billion euros. worldline.com

ABOUT TRUBLO

The TruBlo project is implemented by a consortium of six European partners with different profiles and capacities. The consortium is composed of the Technological University of Athens, experts in blockchain technology; ATC, a company specialized in the development of technologies for detecting and fighting fake news; Deustche Welle, the German public international broadcasting company, delivering their services in 30 languages; F6S, the world’s largest startup and SME community; and ALASTRIA, a Spanish provider of Blockchain infrastructure. The TruBlo project is co-financed by the European Union’s Horizon 2020 research and innovation program (contract No. 957228).